First pick
Order before anyone else, while every friend is still in stock.
Every feeling needs a friend.
Five heirloom plush friends, each one a feeling. Join the founding families list and get first pick when preorders open.
Choose your first friend
Meet the crew
Five friends. Five feelings.
Each friend gives a feeling a name and a face, so little ones can hold it, hug it and talk about it.
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Made to be safe from the very first hug
How they're made
Made to be held for years.
Stitched, never glued
Every eye, nose and smile is embroidered, so there are no hard parts to come loose.
Soft organic cotton plush*
A dense, velvety pile that gets softer with every hug.
30 cm of hug
Big enough to hold close, small enough for little arms.
Signed underneath
Every friend carries our embroidered kc mark on its base.
Ready to gift
Each friend arrives in its own cotton dust bag. A first friend for a new baby, a baby shower or a big birthday.
*Final materials and certifications are confirmed after sample testing.
Founding families
Be first in line for the first edition.
Every first edition has its founding families: the families who believed in it before the first friend was ever stitched.
They're the ones who'll hold Pindle on a nervous first day, dance with Hapsi on a happy one, and help us decide who joins the crew next.
First to know
Hear when preorders open and be part of the crew from the beginning.
A say in what's next
Vote on new friends, colours and gift sets before we make them.
Join the waitlist and be part of the founding families: first to meet the crew, first to hear when preorders open.
Pick a favourite
Which feeling needs a friend most?
Tap the one your little one could use a friend for right now. It helps us know who to make plenty of.
Counting favourites…
One vote per family. You can change your mind any time.
Free printable
The feelings check-in chart
Five friends, five feelings and a move to try for each. Pin it on the fridge or in a classroom calm corner, and start the check-in tonight.
Free for every family who joins.
Questions from parents
When can I order?
Founding families get first access to preorders as soon as our samples pass safety testing. We'll email you the moment they open.
How much will a friend cost?
Families on the list see the price first.
What age is Kindred Crew for?
From birth. Every feature is embroidered and there are no small parts, so the crew is made for babies, big kids and the grown-ups who borrow them.
Where do you ship?
Everywhere. We ship worldwide, because every little one deserves a friend for their feelings, wherever home is.
Save your spot in the crew.
Join the founding families list. First pick, a founding price, and a say in what we make next.
